The History of the Craving: How Marketing Moved from the Stomach to the Soul

The History of the Craving: How Marketing Moved from the Stomach to the Soulby: Mel FrancisPublished on: 05/06/2026

From general stores to the soul: how 200 years of marketing rewired why we crave what we buy.

The Signature DishThe Business of Food
The History of the Craving: How Marketing Moved from the Stomach to the Soul

The Service of Suffering: Why I Traded My Apron for Automation

The Service of Suffering: Why I Traded My Apron for Automationby: Mel FrancisPublished on: 25/05/2026

A chef’s raw manifesto on the heart attack that exposed the lie of hustle culture. Stop the grind.

The Signature DishThe Business of Food
The Service of Suffering: Why I Traded My Apron for Automation

"Okay Na" is Bullshit: The Culinary Standard for Marketing Automation

"Okay Na" is Bullshit: The Culinary Standard for Marketing Automationby: Mel FrancisPublished on: 12/05/2026

Stop the hustle. Replace "good enough" with a world-class marketing system that never sleeps

The Business of Food
"Okay Na" is Bullshit: The Culinary Standard for Marketing Automation

Preheating the Profit: A Chef’s Guide to High-Heat Marketing Automation

Preheating the Profit: A Chef’s Guide to High-Heat Marketing Automationby: Mel FrancisPublished on: 09/05/2026

From the pass to the pivot: how kitchen discipline and automated workflows saved a local diner.

The Recipe
Preheating the Profit: A Chef’s Guide to High-Heat Marketing Automation